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Here at WMG, we are suckers for a great creative campaign and we’re not afraid to admit that we take inspiration from some of the many examples found online and offline.  These are just some of our favourites from the week ending the 9th June as chosen by Alexa Cobbold, Digital and Creative Strategist.

A Giant Theresa May Shows Europe How She Really Feels

There really is no other way we could start this week’s creative roundup than by mentioning the General Election, and what better way to get people interested in Brexit and voting than to whack a great big cut out of Theresa May on the White Cliffs of Dover.


Source: The Metro

The giant structure of the current Prime Minister shows her donning a Spice Girl-esque Union Jack dress and sticking two fingers up at France and the rest of the EU. As yet, nobody has stepped forward to claim any responsibility for the stunt and it was reportedly taken down pretty quickly too.

The stunt has received a very mixed response from the locals and as you can imagine the PM was far from pleased at her not so charming effigy.

Ben and Jerry’s X Marriage Equality


Source: PR Examples

Pay a visit to any Ben and Jerry’s store in Australia and you might notice that there’s something a little different about their current menu options. In support of marriage equality, the brand has put the choice of two scoops of the same flavour on hiatus until Australia passes the bill to allow same sex marriage down under.

Many within the LGBT community in Aus. have shown their displeasure with the campaign and are calling out Ben and Jerry’s for using such a key issue to sell ice cream, with other brands such as Apple, Facebook and Airbnb all creating campaigns in favour of the same topic.

It may not be a major move by any means, but anything that sparks an interest in a movement with those who may not have had an opinion previously certainly has its positive side.

A World Without Apps?


(click the image to see full video…)

In a world where the majority of the population are quite literally addicted to technology, Apple have released a funny yet shocking dystopian style movie to kick off the WWDC (World Wide Developers Conference) in San Jose, California.

Imagine a world where all technology crashed. No Google Maps, no selfies, no Facetime, no Uber and no video games – how well do you think you would cope? This scenario is the topic of Apple’s latest creative campaign which shows the aftermath of such events and flirts with the idea of humans reverting to a life before technology and having to relearn how to do basic everyday tasks such as reading a map, have “selfies” taken in hard copy and take a horse and cart instead of an Uber taxi. For the braver members of society, there are even surgical face swaps on offer for those who are missing the Face Swap app.

The tagline to this campaign is “Keep Making Apps”. Whilst it may seem like a ridiculous concept, how many people under 25 could confidently navigate a map without the aid of technology if they were handed a paper copy?

Source: Creativity Online

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