Here at WMG, we are always looking for inspiration from creative and PR campaigns found online and offline. These are just some of our favourites from the week ending September 1st. as chosen by Helena Sandles, Digital Design Strategist.
Job offer from Apple…for those who can spot it!
An advert for an engineer at Apple has been found hidden in the company’s website.
The text on finding the ad says: “Hey there! You found us”, and says the firm is looking for “a talented engineer to develop a critical infrastructure component”.
The job ad got a lot of press last week, but has since been either removed or moved elsewhere. The page was listed in the HTML code for “us-east-1.blobstore.apple.com” – which now contains an error message.
This isn’t the first time a job has been hidden in the source code of a website… It’s a shareable and PR-worthy tactic previously used by brands like Flickr and even the Guardian.
So, not an original idea, but one that targets the right audience. I’d like to see the lucky engineer who got the job!
A Creative Way to Promote a New App
Virgin Media has launched its branded new kids app with a giant trampoline bed in Kings Cross, London.
The brand coupled the stunt with research that found the top 10 things kids try to get away with – which included eating sweets before dinner, fighting with siblings and, of course, jumping on the bed.
Designed to look like an adult’s bed, the 15-square foot trampoline was put in London to celebrate what it means to be a kid at any age and the launch the new Virgin TV Kids App.
The trampoline looked like so much fun and, thanks to the addition of the survey results, was picked up by the national media, with pieces appearing online in The Mirror and The Sun.
A good example of taking the insight from a relatively simple survey, and transforming it into a creative stunt.
No Phone = Free Family Tickets
Chessington World of Adventure posted on social media that they would select 10 families to take part on the Bank Holiday Weekend to leave their phones at the ‘No Phone Gate’ and then go on ahead to enjoy the day.
For the parents worried about missing photograph opportunities, the park offered disposable cameras to the chosen families on entry to document their day.
This was a great way to get people away from their phones for the day and it went down well with the local press.
Looking at what happened during the ‘no phone’ day, it seemed to have worked well and showed the parents just how dependant they were on their phones.