How to Choose the Right Channel for Your Content
Unless you choose the right channel, your content marketing could end up falling on deaf ears. Content promotion is much more than just choosing a social platform. You must understand where your audience hang out, assess your budget and the time you have for nurturing and promoting your content, and ultimately know what is going to deliver the highest ROI.
This infographic gives you:
- 3 Ways to determine what channel suits your content best.
- What social platform your audience are using.
- The benefits of investing time and budget in paid, earned and owned media.
- How to assess the ROI for each channel.
- WMG’s top content marketing-worthy brands YOU should be following.