The art of reading is loved by many across the world. Literature not only allows us to unwind and relax but also brings with it escapism and a chance to explores the author’s imagination. As well as the power that literacy holds, there are a selection of literary heroes that have made it onto the big screen.
For each film that was released in its time, there were many different advertisement campaigns released to promote the films. Here are a few of our favourite authors and reasons why:
Vickie Bailey (Creative Team)
Author: Stephen King
“Because he alone writes the BEST horror books going, and these have produced some of the best horror films! AND he has a Corgi called Molly that’s he’s nicknamed ‘The Thing of Evil’”.
Film Ad Campaign:
Stephen King’s 2017 release IT was accompanied by an interactive advertisement campaign that brought fantasy to life. A VR experience thrust the viewer into a first person encounter with a terrifying clown. This was cleverly promoted on paid social such as Facebook, Twitter, Instagram with a few well-developed call-to-action ads.
Bethany Harban (Creative Team)
Author: Gillian Flynn
“I love crime novels and Flynn’s best-selling Gone Girl was a captivating read. It was both enchanting and frightening and her complex characters and constant twists meant I couldn’t put it down. Her style of writing is brilliant, and her other novels are equally as fantastic’
Film Ad Campaign:
Gone Girls campaign used both a traditional and digital techniques that cleverly provided an interactive experience. Billboards were displayed searching for the missing protagonist in the film, with numbers to call and websites to visit which took viewers to the films social media pages.
‘River of Secrets’ launched as a means of interacting and connecting the viewers with the sinister tone of the film as the story unfolds. The River asked the question, ‘What do you hide from the one you love?’ to which viewers could respond by texting or recording audio tracks to be streamed on the site.
Abs Samad (PPC Team)
Author: Hanif Kureishi
“He wrote a book a while back called the Black Album (1995). It was a striking and powerful read regarding ethnic struggles of a young Muslim man living in a 1989 multicultural London. It narrates his experiences with music, drugs, religion and sexual topics all taboo to his beliefs. Powerful because of the narrative and how it expresses the thirst for more when things are forbidden, yet discovered and enjoyed. Back in the 80’s the general consensus was to abide by the rules set through culture, yet what Kureishi does is explore the unknown in terms of cultural norms and questions the very foundation they are built on”
Black Album was adapted for the Theatre in 2009. Other novels made it into movies and TV series like The Mother, Intimacy and The Buddha of Suburbia.
Elle Tehrani (Account Management)
Author: Ted Hughes
“His poetry was so real and exposing and beautiful.”
Ted Hughes was recognised as one of the top 50 greatest British writers since 1945 by The Times. Some work that made it onto films were “The Iron Giant” and “The Rain Horse”.
Amardev Gahir (Account Management)
Author: Phillip Pullman
I like his Dark Materials: because the books are class and basically question the morals and ethics surrounding growing out of childhood innocence (plus I love a good fantasy novel with a good dose of political thrill).
One of the most influential in British culture, according to a BBC poll in 2004, Phillip Pullman has written several best-seller books and the first book from his dark materials, Northern Lights, made it into film as the Golden Compass.
Part of the promotional campaign included Burger King toys, cereal boxes, lunch boxes, etc.
Author: Chris Wooding
Specifically Tales of the Ketty Jay (2017): critics said he basically ripped Firefly but this is a great series of books. With a good measure of Sci-Fi/Dystopian world, Fantasy, Piracy and a great romantic thread running through it with good old unrequited love (and who doesn’t like that!).”
David Russell (SEO Technical Team)
Author: A. A. Milne
“Winnie the Pooh (1926): a childhood favourite and the first book I remember my Mam reading to me.”
In an article published by MSN, a Disney rank of their top 49 animated films, featured Winnie Pooh in position 26. The Disney franchise started in 1966 when a short story was released. Winnie the Pooh is the second best-selling Disney character after Mickey Mouse.
Andre Gwilliam (Creative Team)
Author: Tony Parsons
For writing the novel Man and Boy (2008)
“This book allowed me to relate to a piece of fiction which, at the time, really helped me through a difficult patch in my life. It’s a very well written book and I highly recommend this to people. He went on to write Men from the Boys which was also brilliant.”
Mark Rushworth (SEO Technical Team)
Author: William Gibson
“Father of Cyberpunk, the Internet and Virtual Reality and it got me interested in computers back in the 80s when I was a kid with my ZX Spectrum 48k.
Great world building, interesting characters with great back stories and cutting-edge futurism.
His works are still books I re-read regularly and have gone through around 5 copies of Neuromancer (1984) due to them becoming tatty.
The newer pieces are set in a near future setting and include a marketing agency, Blue Ant, which always connects with me.”
He co-wrote a couple of episodes from “The X-Files” and wrote an early version of Alien 3.
Vladimir Krastev (Creative Team)
Author: Marie-Henri Beyle – Stendhal
“I love the style of romantic realism, as well as the rich characterization and insight into the psychology and motives behind his characters.”
His novel “The Red and The Black” was made into a TV series in 1993 and into a TV movie in 1997.
If you were to create a digital campaign for your business, how would you promote it? For further information contact us today
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