When it comes to pay per click, retail can be one of the hardest industries to crack. Here at WMG, we have the knowledge and experience to build you a quality PPC campaign, helping to boost both your online visibility and performance, no matter how big or small your brand is.
We currently work with a variety of clients across the retail sector, including both high street and luxury brands, and have a dedicated team of retail pay per click experts at hand who can provide the solutions and results your business needs, overcoming the challenges.
All of our paid media for the retail industry is tailored specifically to your business needs, ensuring that you get exactly what you want from our PPC solutions. We closely monitor and track results and will keep you up to date on developments and improvements every step of the way.
Challenges Faced in Retail PPC
One of the main problems we face when it comes to retail PPC is the sheer amount of competition from other brands who are selling similar products on the market. As a result, we provide a detailed competitor analysis and look through your site to identify any missed opportunities when it comes to PPC. Our ecommerce PPC management solutions include the following:
- Retail based keyword targeting: We identify keywords that are related to your product to increase conversions and visibility among your target market.
- Cost per acquisition (CPA): Acquisition focused search advertising receives great attention.
- Google Display Network (GDN): This is used for display advertising to hit a wider audience of potential customers for your product offering.
- Remarketing and retargeting: Targeted ads will be strategically positioned to reach previous visitors of your site, encouraging visitors to return to your site and hopefully make a purchase.
- In depth testing: To ensure the retail PPC services we provide are producing the desired results.
Find some of our retail case studies here.
If you’re interested in boosting your market presence by investing in Retail PPC or have any questions about any of the digital marketing services we offer here at WMG, don’t hesitate to get in touch or call us on 0845 340 3799, one of our experts will be more than happy to help