At WMG we have a wealth of experience in providing ecommerce and retail SEO to some of the biggest brands in the industry. As the ecommerce and retail SEO industry can be a challenging market to crack with the huge amount of competition from other brands online, it’s vital for your business that you choose an experienced digital marketing company like ours to ensure your company stands out from the crowd.
Challenges Faced in Ecommerce SEO and Retail SEO
One of the main challenges we face is in creating content for retail clients that is both useful for visitors to the site and has SEO value. Whilst including the SEO value is perhaps the most important aspect to some extent, the content still needs to be engaging, original and useful to visitors to ensure they stay on the site. We combat this by working together with our content writers to produce content that’s informative and unique, whilst including all of the important SEO benefits provided by our technical team. We then monitor results to ensure your site holds on to the SEO benefit, positioning you above your key competitors.
One of the key things that we have to consider when we provide ecommerce SEO and retail SEO are the busiest trading periods retail stores experience. Mid-season sales, Christmas time and summer sales tend to be the biggest times we have to prepare for in advance, so seasonal SEO needs to be planned for when we create a tailored strategy for a brand. This can include creating pages which are specifically for certain trading periods well in advance, seasonal key word research and reviewing previous content to create new ideas.
When it comes to product launches, a challenge we often face can be locating relevant keywords which correspond to product names the brand has chosen, as these can sometimes differ from the search terms used by potential shoppers. Here we work with our retail clients to provide content, or review their content for SEO benefit, to ensure a new product launch gets the site the traffic it needs when it hits the stores.
If you have any questions about any of our SEO for the retail industry services, or digital marketing techniques in general, don’t hesitate to get in touch with us. Our team of ecommerce SEO and retail SEO experts will be more than happy to help.
For retail ecommerce case examples, please visit to our Case Studies section.