Content is a key element of many digital marketing campaigns we run here at WMG. This goes for retail businesses looking to boost their online presence, whichever specific sector they may fall into, especially given the competitive nature of the industry.
Quality content is essential not only for the effectiveness of a digital marketing campaign but also to strengthen your retail brand online. There are many challenges retail content marketing can bring up, but by focusing on certain areas, our team of experts deliver the best possible results for our retail clients.
Creating Unique Content
A big challenge when creating content for retail websites is to make it unique and engaging. Many online retailers will have duplicate content or copy that only differs by a few words, which as well as being bad for SEO can be dull and off-putting for potential customers. That’s why we ensure all the content we craft for our retail clients is completely unique, whether it’s landing pages, blog posts, product descriptions or any other form of content, while still sparkling and speaking to the intended target audience.
Targeting Relevant Keywords
Another key objective for all retail content marketing is that relevant keywords are identified, targeted and included in the content. Working with our technical team, they identify relevant location and industry based keywords based specifically on your brand’s needs. You may already be ranking for certain keywords, in which case other relevant ones will be targeted to improve visibility and traffic for your site.
Retail Content Marketing as Part of a Wider Strategy
As well as working with the technical team, retail content marketing can form an important part of much wider digital marketing strategies for your brand. The content we produce can be linked into PR campaigns, technical onsite amendments and new page creation, outreach strategies and more. There is always an aim for the content we produce for your retail brand, more than just writing content to fill your web pages. If you have specific goals, then the content will be tailored to meet these.
Staying on Brand
With every bit of content we produce for retail clients, our team ensures they stick to your brand’s style. Through reviewing existing content and brand guidelines so that we adapt our writing style to match, to being aware of and maximising USPs so you stand out from the crowd, we will always remain on brand. Through regular client contact a process will be put in place to guarantee everyone is happy with the copy produced.