Conversion Rate Optimisation (CRO) is a digital strategy which aims to increase the conversion rates on your website. With increased conversion rates, you could be able to enjoy growth in your sales figures, average order value and/or customer contact.
As an experienced digital marketing agency, we have honed our CRO strategy in retail by working with a number of high-profile brands in that niche, generating measurable results for our clients.
Our Retail CRO Techniques
All our digital retail CRO strategies aim to increase conversion rates and average order values, whilst reducing cart abandonment. Here at WMG, we use a variety of tried-and-tested techniques to increase our clients’ conversion rates, which include:
- Usability Testing
- Heat Map Analysis
- Competitor Profiling
- Analytics Data Mining
We also employ a strategy of ‘Data Driven Design’, where our CRO experts conduct a website walk-through and redesign your landing pages to enhance the overall usability of the website. This technique aims to reflect information gathered through real customer research, such as Google Analytics analysis and usability tests.
This research allows us to analyse how your content is being consumed by visitors on your website and how they engage with it, so we have an insight into their behaviour and their preferences when browsing your website.
Contact WMG Today
At WMG, we have a large team of innovators who are experts in digital marketing techniques, such as CRO. Our outstanding reputation and passion for our craft has made us one of the fastest growing digital marketing agencies in the UK.
If you’re interested in finding out more about our CRO strategy for retail businesses, please don’t hesitate to get in touch with us on 0845 340 3799 or email firstname.lastname@example.org. One of our friendly team members will be happy to discuss our retail CRO strategies with you further and answer any questions you may have.