Here at WMG, we have a wealth of experience in providing content marketing for hotels. With some of the biggest names in the hotel and leisure industry as our clients, ensuring we provide a first-rate content marketing service is essential.
When it comes to content marketing for hotels, there are certain challenges that we face and many clichés to avoid, making sure the content works for our clients. Here are just some of the areas we focus on to ensure that the hotel content marketing we produce is unique, useful and gets our clients the results they want.
- Conveying USPs (Unique Selling Points)
When it comes to hotels, the content marketing we provide focuses around the unique selling points of our client’s hotels, what makes them stand out from the crowd and why staying with them will give customers the best possible experience. Conveying the USPs is vital to make sure customers choose our clients above competitors when searching for accommodation.
- Location Based Key Words
Our dedicated technical team provide us with the most relevant location based keywords so we can target key locations for client’s hotels when it comes to our content. This means our content has much greater visibility and drives traffic to their sites when people are looking for accommodation in a certain area.
- Detailed Research
When it comes to producing content marketing for hotels, our knowledge about the areas hotels are based in is key. We always ensure that we’ve spent time researching an area in detail, looking at everything from transport links to popular coffee shops, bars, restaurants and museums to make sure we have an understanding of the type of area and why customers of our clients want to stay there. This helps us put together content for our clients which is relevant, informative and useful, driving more traffic to their website.
- Differentiating Landing Pages
A key challenge when creating landing page content for our hotel clients is trying to avoid duplicating content so all the pages are not the same. This can be difficult when describing rooms or suites which can be quite similar in how they look and the features they have, however it’s vital that we vary our content to create unique copy for each page. We make each page individual and ensure that they are SEO friendly to improve rankings.
If you’re interested in finding out any more information about our hotel content marketing services, don’t hesitate to get in touch with one of our experts on 0845 340 3799. We’ll be able to advise on the best hotel content marketing strategies for your hotel sites, so give us a call today to find out exactly what we can do for you.