The world of marketing, in particular internet marketing, is a very transient one and the speed with which marketing techniques evolve is staggering. With the ever growing shift towards Web 2.0, it is a natural progression that marketing would follow suit, which is being highlighted by the emergence of Marketing 2.0.
Marketing 2.0 – The Future Of Online Marketing
The key distinction between marketing 2.0 and its previous incarnation is that it is based on authentic, real content which can be used to fuel conversations and purchase decisions in a manner that allows a potential customer to draw their own conclusions. The prevalence of social network sites on the internet such as MySpace and Facebook have had a big bearing on the shift to this new form of marketing. This is purely because social networks are a hitherto untapped source with a vast and easily targeted demographic. The emphasis in some sectors is beginning to shift dramatically towards the ability to include and promote content rather than brand and product creative concepts.
Measuring The Impact Of Marketing 2.0
The use of internet marketing experts becomes ever more important as the transition to marketing 2.0 begins to take hold as they can embrace the changes and ensure that companies are marketing themselves in a profitable manner in this new stage of advertising techniques. Just some of the ways that the shift in marketing methods can be witnessed below:
Commercials ------------------>
Product Placement (Marketing 2.0)
Direct Mail -------------------->
E-mail
Press Releases --------------->
Blog Posting
Collateral ---------------------->
Web Videos, Podcasts etc
Internet marketing specialists can successfully integrate these new methods into a compelling marketing strategy and ensure that a company is not left behind when comes to getting ahead.
Marketing To a New Generation of Internet Users
The reason that marketing 2.0 evolved is due to a shift in the way that people use the internet. The introduction of bookmarking sites like digg and del.ici.ous meant that users could recommend a product or story at the click of a button and, in doing so, influence many others to review the product. This takes marketing to a new level of interactivity and transparency.