If a company wishes to stay ahead in the world of internet marketing, they will need to keep abreast of all the latest innovations and means by which to market their company. Facebook has recently introduced ‘Fan Of' pages and companies are beginning to cotton on to the marketing opportunity that this represents.
Facebook's ‘Fan Of' Platform – Changing the Face of Internet Advertising
There is a lot of buzz around Facebook and its capacity to revolutionise the online advertising industry. A lot of this buzz is reserved for the recently introduced ‘Fan Of' feature which allows users to become a fan of a company, brand, product or, indeed, any type of entity. Major companies throughout the world are visualising the potential of this and are creating specific profiles on the Facebook platform that users can become a ‘Fan Of'. The viral element associated with Facebook means that this is an excellent way to reach a wide demographic of internet users.
Fanatical Facebook and the Benefits to Internet Marketing
The reasons that companies should endeavour to formulate a ‘Fan Of' profile on Facebook are many and varied but some of the most apparent include:
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‘Fan Of' Pages Include Links – Search engines like links and you company can benefit greatly from links pertaining to Facebook.
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‘Fan Of' Pages Are Public – Facebook is built around its privacy settings and non-public profiles. ‘Fan Of' pages, however, are public which means that search engines can index them.
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You Control Your ‘Fan Of' Page – You can tailor your page to the fan base that subscribes to your ‘Fan Of' page and keep them up to date with latest offers, news etc.
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News Feeds – When a Facebook user joins a ‘Fan Of' profile, it is published in their News Feed, which will be read by their friends and who will often be sufficiently intrigued to check the page out for themselves. As such this is a very proficient viral internet marketing technique.
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‘Fan Of' Pages Are Simple To Operate – The ease of usability of these pages is a big fillip for the companies running them. They can often see big returns for minimal outlays of both time and money.
Internet Marketing – A Myriad Of Methods
Of course, this new Facebook application, whilst obviously a useful marketing tool, won't act as a fix all for a company with a poor marketing strategy. Many companies throughout 2008 will turn to internet marketing experts and the specialist skills that they offer in order to get ahead in the world of marketing.