Logistics companies keep many businesses in action, helping out with an essential part of their supply chain. Whether it’s making that final delivery to customers, transporting resources or shipping parts in between production, many firms rely on them to keep operating. There are many logistics businesses available to choose from in such a competitive industry, so it is important your logistics company markets itself well. An excellent SEO campaign and the following tips can help achieve this to boost your online visibility, performance and rankings.
Research Target Keywords
Before you can begin filling your logistics / courier website with good quality content, it is important to identify relevant keywords which are going to improve your performance. Logistics companies will differ somewhat in their offerings, whether it is the locations covered, industries focused on, methods of transportation or anything else. Focusing on relevant logistics keywords that include these factors is a good place to start.
Aiming to rank for phrases such as ‘logistics’, ‘courier’ or other popular search terms will take a long time as they will be highly competitive, especially for new sites. Instead, aiming for longtail phrases that include elements mentioned above is far likelier to deliver rankings improvements. Phrases such as ‘logistics company in north London’ or ‘freight courier to Edinburgh’ will be easier to rank for.
Use Google Keyword Planner to research keywords around the logistics industry, which will provide average monthly searches for each phrase. This helps you decide which ones to prioritise when building up an efficient SEO strategy.
High Quality Logistics Content
With relevant keywords in place, these can help direct and define the content you put on your site. High quality content is vital for driving appropriate traffic to your site, both through blog content, landing pages, product descriptions and any other content featured.
The content needs to be useful, relevant and informative about the logistics industry and your business. There are plenty of ideas out there for creating unique blog content, basing pieces on news events, industry changes, how to guides and more. Focus on local events if such keywords are being targeted and remember to include good quality images too.
Don’t stuff pages full of keywords as this can be picked up by search engines and lead to a penalty, as well as appearing unnatural to read. However, for strong optimisation do try and include keywords in the page title, URL, H1 and subheadings, title tags and meta description, where appropriate.
High quality links are another essential component for rising up the search results. Outreaching your logistics site may take time but along with proper keyword implementation it can see your rankings increase quickly. Start by searching for existing mentions and ask website owners to insert a link, the worst that will happen is they refuse. Contact any business contacts who may provide a link, local businesses and directories as well. It is important to check these sites domain authorities and traffic to ensure they are good quality and will provide a real boost for your site too.
For further help and advice, our expert logistics and transport SEO services are on hand offering bespoke campaigns and SEO solutions.
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