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Search Engine Optimisation (SEO)
There’s no shortage of companies offering to help you with search engine optimisation, and it’s easy to be persuaded by style rather than substance. Learn all about SEO and how it works by taking a look through our SEO features and advice.
04 Mar 2008 12:00 AM
When it comes to optimising your website, it is crucial not to overlook the importance of anchor text. When search engines index websites, one of the key components that they look at is the anchor text. Anchor text refers to the clickable text that you see in hyperlinks which directs you to other parts of the website or to a new website altogether.
04 Mar 2008 12:00 AM
The process of building reciprocal links i.e. incoming and outgoing is of fundamental importance when it comes to creating a website that enjoys a strong web presence and a lofty ranking in the search results. However, it is equally as important that the calibre of sites you link to and from is of a good standard.
03 Mar 2008 12:00 AM
The keywords used in Pay per Click (PPC) campaigns are crucial in directing the right sort of traffic to your website. The sort of traffic that will lead to sales. There is an underrated trick of the trade, however, which can also be a successful tool in generating users. Namely, the use of misspelt keywords.
03 Mar 2008 12:00 AM
In terms of search engine optimisation, it is a common misconception that it is imperative that you put your company’s name in the title tag. In most circumstances, this would serve as a counterproductive piece of SEO. This is why most companies rely on professional SEO experts for their web design so as to avoid these types of pitfalls.
28 Feb 2008 12:00 AM
When it comes to securing top rankings in search engines, it is crucial to use keywords to your advantage. In the most competitive industries the clamour for the most commonly searched keywords is massive but many companies, with the assistance of SEO experts, are coming to realise the benefits of the long tailed keywords.
26 Feb 2008 12:00 AM
When it comes to ranking on search engines and getting your company noticed, few elements of internet marketing are more integral than keywords. Most companies will rely on SEO experts to formulate their keyword campaign in order to ensure they are using the most competitive and relevant terms for their business.
21 Feb 2008 12:00 AM
Your website has to work hard 24/7 to ensure you stay on top of the search rankings, but how? By following the SEO rules.
21 Feb 2008 12:00 AM
Your website has to work hard 24/7 to ensure you stay on top of the search rankings, but how? By following the SEO rules.
20 Feb 2008 12:00 AM
When it comes to the ranking and indexing of your website, search engine spiders are the key players. There are a number of SEO techniques that can be used to appease search engine spiders.
20 Feb 2008 12:00 AM
In SEO circles, the use of link building is crucial in boosting a website's ranking but the process of link building has become increasingly specialist so major companies are turning to the experts.
28 Nov 2007 12:00 AM
It was only supposed to be a test – but Spices of India found search engine optimisation knocked magazine advertising off the page
18 May 2007 12:00 AM
Self-Googling is a popular way to find out how you rank on the internet – but how can you make sure your name is on top?
18 May 2007 12:00 AM
If you doubt the importance of Google, you could end up bottom of the pile.
03 Oct 2006 12:00 AM
After years in the SEO wilderness, the meta description tag is making a comeback. What does this mean for your search engine marketing efforts?
22 Sep 2006 12:00 AM
With each passing day it’s becoming more difficult to obtain top search engine positions. Can search engine optimisation help?
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