Aren’t your services useful anymore? Has your search engine optimisation become ineffective? Probably not as your offline sales (sales made the “traditional” way) have probably increased. It could be your website.
Here are some useful tips to get people visiting your site again and your search engine optimisation back on track.
Put up a Forum. This allows users to interact with you and other users. People like to speak up and be able to have their say on anything and everything. This is the perfect venue. You can also post or add new topics about a new service you’ll be offering soon. Good “customer clinic” technique too.
Develop a Newsletter. By sending these via email, customers will know what’s happening on your site. Regular updates, features, tips and tricks and just about any information you wish to be made known can be included. You could even make these “teasers” to let them know what they can expect when they visit the site.
If you’ve been following the other articles on this website, you’ll know about search engines, directories and getting your site linked (if you don't, make sure you read all the other useful stuff on the Webevents site). This is a good way to let others know about your site and what it has to offer. You could employ any of these ways or even use all of them. And why not strike a deal with these site owners by offering to link their sites on your page as well?
You might want to try and monitor incoming traffic. You can use simple tools like hit counters or software that lets you check on which sections are being visited the most. Use this information to improve your site. You can offer more new content or images. You may even remove those sections which people find useless and hardly visit. Study the site and find new ways to make it more attractive. And we aren’t just talking about design here.
And while you're improving your content, don't forget your search engine optimisation - it will still help to bring in those coveted new visitors.
Know your market. Know what they want, their surfing patterns and what they are looking for in a site. Do this as you would you conduct offline customer care. Knowing what your target audience wants and responding to it in a timely and appropriate manner will surely keep visitors coming back again and again. And again.