It's not just having a website that counts, it's whether people can find it, and where it appears in the search engine rankings. The higher up the rankings your site appears, the more likely people are to click into it. Each search engine has its own way of looking at websites. In general, they compare what they see on your site, with the search term entered by the user. The more relevant your site appears to be, the higher up the rankings it will appear.
The optimisation of your website is a process that many designers and web companies offer, but few can deliver on. To successfully optimise a website, you need to have a full understanding of how the search engines operate. As each search engine works slightly differently, and as they won't reveal their exact methods in case the competition gets wind of them, it's not an exact science. There are however, certain areas that a good search engine optimisation company can work on which should improve your rankings. Getting a number one, or even a number ten spot can't be guaranteed, but by applying the right analysis to your existing website, and using our knowledge to make the changes that need to be made, we can improve your position in the search engine results pages.
One of the frustrations that many companies face is that their online status doesn't reflect their offline market position. It's perfectly possible that the market leader in, for example, window cleaning products, doesn't come top of the list when "window cleaning" is entered as a search term. Using tried and tested optimisation techniques, we can help your business to ensure that its real-life place in the market is matched as far as possible by its search engine rankings.
Search engine marketing can be via a natural process like optimising your content, or you can use paid-for techniques to improve rankings and brand awareness. Pay per click is currently one of the most popular ways to ensure that you appear on the first page of the search engine results. If you have the budget to cover it, then it is a good marketing tool; you select the keywords you want to appear under, bid against other companies for the right to appear highest in the list, but only pay when someone clicks onto your site. This method has the benefit of exact measurability, and easy budget-control.
In many cases, a paid-for search engine marketing strategy runs alongside a natural search project. This allows the business to generate more hits and improve awareness through the Pay per click campaign, whilst ensuring that the website will appear in the highest end of the search rankings in the medium-term. WebTrafficker is a leading product that can help your website produce better results, both through paid-for and natural search campaigns. We'll be happy to talk to you about how we can make your website work harder for you.