Keywords – Tricks of the Trayed
A lot of people using search engines to find the products that they are looking for will, invariably, misspell words and phrases and this will direct them away from the sort of listings that they were after. However, professional SEO companies are experts in keyword analysis and can compile lists of commonly misspelt words for each industry and formulate PPC campaigns around these common errors. The benefits of such a method are that the competiveness surrounding misspelt keywords is minimal but the potential click through is quite high, so, the returns can be well worth the effort. Just some of the most common misspelt search terms include:
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Resturant
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Satelite
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Milennium
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Wikepedia
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Volkswagon
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Googel
How To Use Misspelt Keywords To Your Advantage
There are a number of ways to get a good ROI on the misspelling of keywords and most rely upon the work of SEO experts to generate a successful PPC campaign of this type. Just some of the key elements that SEO professionals rely upon are:
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Research – This is the only true way to establish which misspelt keywords are worth pursuing. SEO experts implement a variety of tools to discover the extent to which misspelt keywords are used and how likely they are to produce a healthy ROI.
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Meta-tags – The use of misspellings in meta-tags is one way of utilising this manner of keyword. A number of search engines use meta-tags descriptions when indexing websites and they will likely rank your site highly for the particular misspelt search term if it features in the meta-tags.
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404 Error Pages – These can be implemented to redirect users who have misspelt a keyword to your website based on how the keyword should actually be spelt. For example, many may inadvertently spell ‘ice cream' as ‘ice craem'. Having a 404 error page set up for such an eventuality can be a successful way of driving traffic to your site.
People will always misspell words. There is a market out there that sort of acts like a back door for your website. If, for example, the correctly spelled keyword is the front door, people will go round to the back door (wrongly spelt keyword) if there is no answer at the front door. Companies are increasingly using the skills of SEO experts to make sure that their company doesn't miss out on this potentially high ROI.