A blend of strategy, creativity and analysis gives us an incomparable perspective. Coupled with a consultative, honest approach this perspective assures successful campaigns for our clients. A detailed understanding of our clients' business and goals enables us to create original assets and deliver them via online channels to expand client's digital footprint and improve business attrition. We have a track record of having Google penalties revoked. Deploying a unique blend of forensic link analysis, processes and expertise we successfully reverse the impact of outdated SEO practice.
A blend of strategy, creativity and analysis gives us an incomparable perspective. Coupled with a consultative, honest approach this perspective assures successful campaigns for our clients.
A detailed understanding of our clients' business and goals enables us to create original assets and deliver them via online channels to expand client's digital footprint and improve business attrition.
We have a track record of having Google penalties revoked. Deploying a unique blend of forensic link analysis, processes and expertise we successfully reverse the impact of outdated SEO practice.
INSIGHT AND ANALYSIS
We have developed and perfected a proprietary software suite to harness the power of the internet in a unique way. Coupled with the industry’s best tools we can interrogate vast volumes of data to deliver powerful insights.
DESIGN AND DEVELOPMENT
Harnessing the full scope of diverse creative and technical skills from our team of gifted designers and developers, we deliver contemporary, original concepts and cutting edge digital solutions.
Our brilliant, enthusiastic team of technical trailblazers and account managers are practiced in providing strategic support and practical guidance steering clients through the ever-changing world of digital marketing.
A blend of strategy, creativity and analysis gives us an incomparable perspective. Coupled with a consultative honest approach this perspective assures successful campaigns for our clients.
Our team of technical specialists develop tailored action plans which are implemented using our unique methodology and proprietary software tools.
Outreach and link building
We use original and imaginative outreach techniques to acquire targeted links. We build relationships with key industry authorities to increase awareness, visibility and generate “votes of confidence” for our clients. This method eradicates the risk of potential penalties and safely cultivates powerful link profiles.
On page SEO
Our technical analysts carry out an 85-point site health check to identify areas for site architecture improvement. This investigation results in a series of recommended actions to optimise a website and gain maximum benefit from online marketing activities.
We run PR campaigns via online platforms to quickly get engaging messages in front of target audiences to create interest which in turn generates traffic, increases rankings and builds powerful backlinks.
Insight and analysis
To keep it simple we carry out meticulous and comprehensive analysis of our clients’ sites and their digital profiles to understand where they are in their market, who their competitors are and where they need to be. No one-size-fits-all, so the information gathered is fundamental in tailoring an SEO campaign for each client.
Forensic link analysis
Our team of technical analysts review our clients’ link profiles on a line–by-line basis identifying any potentially toxic or poor links which will need to be removed.
We develop innovative creative assets and deliver them via digital channels to expand clients’ digital footprints and improve business attrition and increase ROI.
Creative content strategy
We take the time to understand our clients’ business and offline marketing plan, so we can devise a creative online marketing campaign. We develop innovative assets such as interactive infographics, whitepapers, webinars, videos and leverage them via online channels. The results for our clients is brand awareness cultivation, digital footprint growth which in turn increases business and ROI.
Competitor and market analysis
The initial part of any project is an in-depth investigation into clients’ markets, their competitors, target audiences, business objectives, marketing plans and promotional calendars. The information garnered from this investigation is instrumental in the development of a tailored online content marketing campaign with clearly defined goals.
Imperative to the success of a content marketing campaign is the development of a close working partnership with our clients to understand the nuances of their business and its aspirations. At the beginning of each campaign we hold a workshop to aid in the generation of ingenious, original and relevant ideas which can then be translated into a project plan. Throughout the campaign the strategy and detailed project plan is revisited, tweaked and adjusted to maintain its relevancy to our clients’ business.
The foundation of every content marketing campaign is the creative asset. The creative asset encapsulates the idea or piece of thought leadership and demonstrates our clients’ authority in their industry. It communicates the idea using a format most suited to the business, the audience and the idea; it could be a video, whitepaper, an interactive infographic, webinar or event. The assets are then seeded out into the digital world via online channels. All content assets are developed in-house by our specialists.
We use an array of digital channels to seed the principal assets to the appropriate communities, target audiences and key influencers to generate awareness and interest. The channels we employ are: email marketing, social platforms, online PR distribution networks, blogger outreach and guest posts.
Our dedicated penalty team have a demonstrable track record of having Google penalties revoked. Deploying a unique blend of customised software, forensic link analysis, processes and expertise we have successfully reversed the impact of outdated SEO practice for our clients.
Our technical analysis carries out a detailed site audit and analysis of data to understand the issues affecting a site before developing a recovery strategy. To be successful, it is important to understand where a website does not meet best practice guidelines and to establish if a site has had a manual penalty imposed or has been impacted by Google updates.
Forensic link analysis
Using proprietary software, link profile data is extracted and then manually audited using various parameters and metrics. This analysis forms the basis of a remedial action plan where toxic and at-risk links are removed, thus pruning backlink profiles to leave a healthy base on which to move forward.
Site recovery consultancy
Many businesses have suffered loss of rankings due to a penalty or as a result of Google algorithm updates. Our consultants will complete in-depth investigations to establish the source of the issue before putting together a custom recovery strategy to work towards restoring rankings and safeguarding against future updates.
Our team of ex-Googlers deliver highly-targeted, results-driven campaigns across all paid media to reach your audience, generate site traffic and conversions, ultimately boosting your ROI.
Our approach to PPC
Even the most successful PPC campaigns can benefit from a bit of extra TLC. The nature of PPC means that a fresh pair of expert eyes can quickly identify areas which have been missed and most importantly, know how to fix them.
Our primary goal is to ensure you succeed in business, so we make sure we are always a step ahead of your competition.
Our team of ex-Googlers truly know their stuff when it comes to PPC.
Full site and account audit
We conduct a site-wide account audit, reviewing your website, landing pages, journey to conversion, ad copy and keyword groups. We carefully assess the patterns within your account. We scrutinize what is working and why, and pick apart what isn’t. We carefully segment every aspect of the account and deliver a strategy which increases conversions and decreases costs, with positive results on ROI.
To get your ads to the top of Google’s search results, you need a killer combination: engaging ad copy, targeted and refined keywords and appealing landing pages with a high quality score. We ensure you have a winning strategy. Utilising our creative experts, we get to work quickly on writing attention grabbing ad copy which drives the message through to your landing page. We test every element of your landing page to ensure the user journey is simple, generating conversions. And we use our analytical expertise to measure in minute detail, analyse results, and report on your campaigns, using this detailed level of insight to inform our strategy going forward.
We work across all ad networks; Google, Bing, Yahoo and YouTube.
We utilise a multitude of extensions including sitelink, image and communication extensions and we test the newest Google products in their Beta phase to ensure we’re always striving for even better results.
Integrating PPC and display advertising is an opportunity we believe every business should capitalise on. Display advertising allows you to access different audiences who may not click on a traditional PPC ad, while also allowing you to use the learnings from your PPC campaign to inform your display placements. Display also allows you to expose your brand and its identity to sites where your target audience spend time. Plus, visitors who visit sites directly rather than via a search engine will be reached by your message.
We run display advertising to give our clients another medium through which they can communicate a more creative message, supported by strong imagery, bold text and logos, whilst employing the same diligent techniques as PPC.
This sophisticated method of advertising is the perfect way to maximise the opportunity provided by a multi-channel, integrated marketing campaign. Remarketing allows you to target a visitor to your website, landing page, or social networking page with relevant ads. We use this method to tap into lost traffic – either those who have abandoned an order, or who have engaged but not yet converted – and drives them to convert to sale.
The biggest benefit to remarketing is that you can quickly see the value of nurturing your prospects by engaging with them at different points during the buying cycle and can still make the sale at the end, with the same detailed measurement of your results.
Social paid advertising
62 million hours a day are spent on social networks in the UK. Your buyers are going to their social network before searching out your products and services. Having a social media presence isn’t enough. Utilising the ad platforms offered by social networks allows you to step into your audience’s life to tell them about what you’re selling.
The huge benefit to running social paid advertising campaigns for our clients is the sophisticated targeting that can be employed. We capitalise on the nature of social networks – users enter their location, age, gender, marital status; the social network has become the new version of the traditional demographic selection. Using social paid advertising we can promote your services directly to the people who are most likely to buy. And with the expansion of social advertising to mobile, we can be sure we are getting our clients seen by their target audience wherever they are.
Insight and Analysis
Over a number of years our technical team and software developers have developed and refined a proprietary software outfit to ensure we harness the power of the internet in a unique way. Using the best of the industry’s tools, we access a vast volume of data which we analyse and intelligently interpret to deliver powerful insight to our clients.
Market Share Report
The WMG competitor analysis examines client sites, related keywords, traffic and competitors. These results enable us to identify to outline campaigns and budgets as well as illustrate to clients what needs to be done to achieve their rankings, traffic and ROI and business objectives.
This tool produces an in-depth assessment of the client’s target key phrases created from data collected by our web based tool. The results show what the key phrase traffic potential is, and what is needed to achieve the required ranking positions.
Ongoing research and development has identified a number of website indicators which have been used to create several unique algorithms. These algorithms have been incorporated into web-based tools that scour Google, collecting data which is then used to analyse current and prospective clients’ markets and sites.
Forensic Link Analysis
This is a system which performs health checks on the backlink profiles of clients’ sites. These results identify the different types of links and highlight any risk areas, thus enabling a targeted clean-up where necessary.
Any backlinks which have been generated through outreach, communities or content for our clients are detailed and recorded in our Links Database enabling us to carry out health checks and check metrics.
Analysis and reporting
Our SEO Dashboard houses a comprehensive set of tools and reports which allow technical account managers to monitor and manage client campaigns. The Dashboard collates and consolidates information from various sources (internal and external) and is used to produce standard and bespoke reports, giving insight into campaign performance and trends.
Design and Development
Harnessing the full scope of diverse design and technical skills from an innovative team of gifted designers and developers, we deliver cutting edge and contemporary digital solutions.
A business’s brand reflects tone of voice, personality and visual identity of the company. A strong brand which represents the business and its story in a simple form adds creditability, creates associations, and drives engagement.
The best website designs are intuitive, captivating, and have visual impact. Strong and consistent use of brand as well as an understanding of user journey is essential to engage with customers and fulfil their needs and goals.
Successful site development is a result of an in-depth understanding of a client’s business requirements to create a technical solution which grows alongside them. Be it an ecommerce, interactive, community or brochure site, a simple, end-user-driven solution with a straightforward content management system lies at the core.
Increasingly, websites are featuring more and more diverse content and becoming increasingly interactive. Video is a fantastic medium, as it quickly conveys complex stories and concepts while reinforcing brand integrity and key messages. Video is also very powerful from an SEO perspective as Google indexes video content by picking up on meta tag descriptions, file name keywords and audio keyword indexing.
Responsive design (tablet and mobile)
How people interface with the web has changed. Increasingly, people are accessing the internet via mobile devices on the move. A responsive website design adapts seamlessly to shrink and resize fluidly as your screen size changes to provide an optimum experience for any device: PC, laptop, smartphones, tablets – regardless of their operating system.
Our enthusiastic team of technical innovators are practiced in providing strategic support and guiding clients through the ever-changing world of digital marketing.
An in-depth understanding of a businesses’ ethos, objectives and goals provides the foundation for developing a robust digital strategy. Comprehensive analysis of data and intelligent interpretation will identify opportunities to maximise potential and unveil the scope for new initiatives. This bedrock of information enables the definition of a clear strategy and campaign implementation plan blending the appropriate digital specialisms such as paid media, SEO, content marketing, social so they work together to maximise opportunities and deliver ROI.
Digital training & workshops
Bespoke training programmes and materials are delivered in various formats to best suit your team and its requirements in this fast evolving industry. Delivered in single or multiple sessions as workshops, mentoring or conferences and seminars structured to address specific areas, industries or knowledge gaps.
Multilingual SEO means that businesses can offer up their products and services to international audiences. Without it, a company is only accessing, at most, a quarter of all internet users. Each language needs to be treated differently as cultural difference doesn’t just mean business practices, it means difference in the way in which people think and use search engines. Maintaining the integrity of translations, cultural, and localisation awareness is critical to the success of multilingual SEO.
Translation facilitates the multilingual communication which is fundamental in today’s global environment. Translation is not simply translating words from one language to another, it’s about conveying ideas, concepts, tone of voice and nuances.