CREATIVE CONTENT STRATEGY
We take the time to understand our client’s business and offline marketing plan, so we can devise a creative online marketing campaign. We develop innovative assets such as interactive infographics, whitepapers, webinars, videos and leverage them via online channels. The results for our clients is brand awareness cultivation, digital footprint growth which in turn increases business and ROI.
COMPETITOR AND MARKET ANALYSIS
The initial part of any project is an in-depth investigation into clients’ markets, their competitors, target audiences, business objectives, marketing plans and promotional calendars. The information garnered from this investigation is instrumental in the development of a tailored online content marketing campaign with clearly defined goals.
Imperative to the success of a content marketing campaign is the development of a close working partnership with our clients to understand the nuances of their business and its aspirations. At the beginning of each campaign we hold a workshop to aid in the generation of ingenious, original and relevant ideas which can then be translated into a project plan. Throughout the campaign the strategy and detailed project plan is revisited, tweaked and adjusted to maintain its relevancy to our clients’ business.
The foundation of every content marketing campaign is the creative asset. The creative asset encapsulates the idea or piece of thought leadership and demonstrates our clients’ authority in their industry. It communicates the idea using a format most suited to the business, the audience and the idea; it could be a video, whitepaper, an interactive infographic, webinar or event. The assets are then seeded out into the digital world via online channels. All content assets are developed in-house by our specialists.
We use an array of digital channels to seed the principal assets to the appropriate communities, target audiences and key influencers to generate awareness and interest. The channels we employ are: email marketing, social platforms, online PR distribution networks, blogger outreach and guest posts.