Before you begin reaching out to relevant bloggers online, it is essential to put a few goals in place. What do you hope to get out of a collaboration of this kind? Knowing whether your main focus is to drive traffic to your site, build brand awareness or see an increase of sales via blog referrals can affect the way you reach out to bloggers, forming the basis of your blogger outreach strategy.
Once you have established these goals, a little research and evaluation can go a long way. You should be able to identify topics and subjects relevant to your consumers, room for improvement in your resources and link strategy, and bloggers with regular posts and a strong online presence in your industry. That way, you will choose an influential blogger who posts engaging content that targets your audience, and fills the gaps in your existing content strategy.