A business’s brand reflects tone of voice, personality and visual identity of the company. A strong brand which represents the business and its story in a simple form adds credibility, creates associations, and drives engagement.
The best website designs are intuitive, captivating, and have visual impact. Strong and consistent use of brand as well as an understanding of user journey is essential to engage with customers and fulfil their needs and goals.
Successful site development is a result of an in-depth understanding of a client’s business requirements to create a technical solution which grows alongside them. Be it an ecommerce, interactive, community or brochure site, a simple, end-user-driven solution with a straightforward content management system lies at the core.
Increasingly, websites are featuring more and more diverse content and becoming increasingly interactive. Video is a fantastic medium, as it quickly conveys complex stories and concepts while reinforcing brand integrity and key messages. Video is also very powerful from an SEO perspective as Google indexes video content by picking up on meta tag descriptions, file name keywords and audio keyword indexing.
Responsive design (tablet and mobile)
How people interface with the web has changed. Increasingly, people are accessing the internet via mobile devices on the move. A responsive website design adapts seamlessly to shrink and resize fluidly as your screen size changes to provide an optimum experience for any device: PC, laptop, smartphones, tablets – regardless of their operating system.