What is SEO?

Search Engine Optimisation (SEO) is the process by which websites are ‘tuned’ to make them rank higher in natural search engine results listings. Essential to drive organic traffic to a site that will ultimately deliver results, today no business can afford to ignore this fundamental marketing strategy.

To do this, you first need to conduct thorough research and analysis of your website, its market and its competition. However effective SEO strategy isn’t simply about improving keywords and navigation. To understand the complexities of the campaign, WMG has developed the 3 pillars of SEO:

Comprised of the site, words and authority, together these pillars support your online presence and search engine rankings. Constantly surveying the strengths and weaknesses of each of these pillars allows you to make changes where necessary, to stay abreast of algorithm changes and rank highly in the search engines in the long run.

How has SEO Changed?

Ten years ago, SEO was a very different ball game. Stuffing content with as many links and keywords tags as possible was common practice amongst all online marketing companies, as the acceptable way to boost rankings and traffic.

However over the years the search engines have refined their algorithms to focus on creating quality and relevant results, with 890 changes by Google in the past year alone. Methods previously used to rank are now ineffective, and companies who fail to keep up with these changes are increasingly at risk of both manual and automatic penalties.

Above everything else, the focus is increasingly on quality content, supported by a strong online presence to give this authority. Content should be your main focus for 2014 – and by content we don’t just mean the text on the page. With the opportunity to engage visitors through video, blogs, competitions and podcasts, the possibilities with content are endless.

Social marketing is also crucial for search engine optimisation. Becoming a “Topical Authority” by choosing social platforms appropriate for your company and using them to provide useful  information promoting your products in a none-too-forceful way, can establish brand awareness and boost search engine rankings.

Why Does Your Business Need SEO?

Search engine optimisation is a long-term plan for success. If executed in the right way, it can help your business grow, with solutions tailored for your business, your industry and your needs.

Effective SEO can:

  • Get your website ranking for relevant phrases

  • Drive quality traffic to your website

  • Bring targeted, ready-to-buy customers to your site

  • Boost your online sales potential

  • Improve your online presence as a business / brand

  • Generate a great return

As algorithm changes affect industries and businesses in different ways, it’s also crucial to understand that one size doesn’t fit all where SEO is concerned. This
makes continuous analysis necessary; finding out what works and what needs changing will ensure that your business rides the wave of constant updates, rather than crashing into dangerous waters and falling behind.

By investing in bespoke SEO services with WMG, you can be sure that your website, content and online presence give you the optimum results not just now, but for the future.

How we do it

Longtail Strategy

Long tail keywords attract far more traffic, as a more specific and tailored way to rank in search engine natural listings. Our unique LTaS strategy not only helps your website rank, but also enables you to reach the customers your competitors are ignoring, by using the phrases missing on their websites.

So rather than simply targeting the biggest and most obvious keywords in the industry that are already highly competitive (and therefore costly!), our methods secure you targeted traffic. By using identifying and implementing these long tail keywords and phrases, you can connect with ready-to-buy customers who are already searching for your products and services.

Tools & Software

Our team of technical search engine optimisation experts are constantly developing new software in-house, bringing you the sharpest tools in the SEO shed. These exclusive tools make WMG pioneers in the field, allowing us to optimise our clients’ websites in the most efficient and effective way.

We’ve developed our own algorithm and our own system to determine the difficulty of different phrases, and this helps us decide on the right timescales for your campaign. Our own customer relationship management (CRM) system allows us to store and record all the important information for your account, and our helpful resource manager will ensure that your campaign runs smoothly.

We love technology and we love new gadgets so we’re always recognising existing industry tools too; we’re big fans of SEO Book, Majestic SEO, SEO Spyglass, SEOMoz and all the other major players. But what really makes us tick is creating our own one-of-a-kind systems that no other company can compete with.

Additional SEO Services

International SEO

International SEO

International SEO is the process of setting up your
website so that search engines can easily identify which countries you want to reach and what languages you use for business.

Penalty Removal

Google Penalty Removal

A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms and/or manual review. The penalty can be an unfortunate by-product of an algorithm update or an intentional penalisation for various black-hat SEO techniques.


From top tips to checklists, take advantage of our free SEO resources below

Instant online webpage SEO Audit Tool




Need a little work on your SEO strategy? Let’s talk results, get in touch to see how WMG can boost your rankings.

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