Search Engine Optimisation (SEO) is the process by which websites are ‘tuned’ to make them rank higher in natural search engine results listings. Essential to drive organic traffic to a site that will ultimately deliver results, today no business can afford to ignore this fundamental marketing strategy.
To do this, you first need to conduct thorough research and analysis of your website, its market and its competition. However effective SEO strategy isn’t simply about improving keywords and navigation. To understand the complexities of the campaign, WMG has developed the 3 pillars of SEO:
Comprised of the site, words and authority, together these pillars support your online presence and search engine rankings. Constantly surveying the strengths and weaknesses of each of these pillars allows you to make changes where necessary, to stay abreast of algorithm changes and rank highly in the search engines in the long run.