Search Engine Optimisation
An effective SEO strategy starts with the thorough research and analysis of a website, its market and its competition. Using the data generated by the research, targeted changes are made to the technical set up of the website itself and the words (content) on the site. Then we tackle the Authority of your site. A network of high-quality inbound links (also called backlinks or external links) is established organically through our outreach process.
Following the optimisation of the site, its content and its authority, the effectiveness of the website’s SEO strategy is monitored on a rolling basis through the use of website analytics software, such as Google Analytics. The data revealed through analytics then dictates the future direction of the SEO strategy, with further content optimisation and outreach conducted as and when necessary.
Our team of technical specialists develop tailored action plans which are implemented using our unique methodology and proprietary software tools.
Outreach & link building
We use original and imaginative outreach techniques to acquire targeted links. We build relationships with key industry authorities to increase awareness, visibility and generate “votes of confidence” for our clients. This method eradicates the risk of potential penalties and safely cultivates powerful link profiles.
On page SEO
Our technical analysts carry out an 85-point site health check to identify areas for site architecture improvement. This investigation results in a series of recommended actions to optimise a website and gain maximum benefit from online marketing activities.
We run PR campaigns via online platforms to quickly get engaging messages in front of target audiences to create interest which in turn generates traffic, increases rankings and builds powerful backlinks.
Insight and analysis
To keep it simple we carry out meticulous and comprehensive analysis of our clients’ sites and their digital profiles to understand where they are in their market, who their competitors are and where they need to be. No one-size-fits-all, so the information gathered is fundamental in tailoring an SEO campaign for each client.
Forensic link analysis
Our team of technical analysts review our clients’ link profiles on a line–by-line basis identifying any potentially toxic or poor links which will need to be removed.