At WMG, we offer a comprehensive website migration service which is designed to make your website transition as smooth and seamless as possible. Website migration usually involves moving from one web host to another, which presents numerous challenges to be overcome.
These may include having to change/move your content, hosting, domain name, site architecture and URL structure. This can be a very complex and time consuming process, especially when multiple elements need to be changed. As such, it is important that every stage of the site migration is carefully planned out and conducted effectively.
The key to ensuring a smooth transition when it comes to website migration is preparation. At WMG we have an extensive website migration checklist which consists of 46 points. Through completing this, we can ensure that organic visibility of your website is maintained during and after migration, and that your SEO remains effective.
We implement a three stage process, consisting of pre-migration, launch and post-launch. Throughout each stage we audit, test and make recommendations to make sure our approach is flexible and adaptable to your requirements.
Here are some of the processes of each stage:
- Set up rank tracking to benchmark organic visibility
- Create a sitemap of the existing/old website
- Create a 301 redirect map
- Identify pages with most traffic
- Check site is crawlable and indexable
- Check 301 redirects
- Notify Google of URL changes
- Identify broken links
- Check that on-page meta data has been transferred
- Monitor crawl errors and analyse the causes
- Monitor rankings and analyse causes of any drops
- Monitor traffic and analyse causes of any drops
Once the website migration checklist is complete, your website should have transitioned smoothly, and have maintained all its essential, quality elements.
Moving Websites With WMG
You can be sure that, at WMG, we are experts in conducting efficient, effective site migrations. We take into account every small detail which might come into play, and act accordingly to make sure that your website remains up to scratch and fully operational.
Website migration can also be a good chance to streamline your site and refresh its content. Our thorough approach to the process will leave you with a well formatted, visible website which has retained all the quality elements that were on the previous one.
Moving websites need not be a difficult task, so if you are interested in using our service, or if you would like to enquire further, don’t hesitate to contact us on 0845 340 3799 or email at firstname.lastname@example.org.