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Website Copywriting
There’s no doubt that well-written, targeted content makes a difference to the success of your site. Find out why in our website content articles.
04 Mar 2008 12:00 AM
With regard to the optimisation of your website, one of the most common cardinal sins is not having an up-to-date website that has regularly refreshed content. When internet users surf the web, they are likely to be looking for the most recent and relevant content. They’re not looking for info from 1996. Many websites are guilty of neglecting the content of their websites and their search engine listings invariably suffer as a consequence.
26 Feb 2008 12:00 AM
When it comes to portraying your business to your customers, there is no better way to do this than through your website. The key element to remember is that content is king and if it’s sales that you’re after, your website content needs to reflect this. It needs, first and foremost, to be written in manner that will turn ‘visitors’ into ‘customers’.
26 Feb 2008 12:00 AM
Traditional feature writing may seem a long way from writing SEO content for the web, but it can in fact be the secret to building your brand image authentically. Part One of our Art of Feature Writing articles explains how.
26 Feb 2008 12:00 AM
Check out Part Two to our guide on the art of feature writing to find out the secrets to getting started.
26 Feb 2008 12:00 AM
In the third and final instalment examining the art of feature writing, we look at how to flesh out your feature.
25 Feb 2008 12:00 AM
Copywriting is an industry that prides itself on accuracy but that isn’t to say that copywriters are infallible. There are a number of grammatical faux pas that find their way into copywriting but with a better grasp of how language works, they are easily avoidable.
21 Feb 2008 12:00 AM
When it comes to selling a product, there are few things more important than highlighting what the product can do for the consumer. This is where understanding the difference between features and benefits becomes all important.
21 Feb 2008 12:00 AM
English is spoken by over 2 billion people, either as a primary or secondary language and a new museum is opening to celebrate the development of the English language.
20 Feb 2008 12:00 AM
Getting users to your website is one thing. Keeping them there is another. The use of compelling copywriting is key when keeping users engaged with your website.
20 Feb 2008 12:00 AM
When it comes to the internet it's easy to forget about the traditional art of copywriting. But to do so would be a grave error.
20 Feb 2008 12:00 AM
Punctuation has fallen by the wayside. And apostrophes are the first to be jettisoned overboard. But why?
29 Nov 2007 12:00 AM
It's perhaps not a coincidence that some of the most famous novelists were once copywriters – William Trevor famously wrote his first novel while working for an ad agency as a copywriter. He wrote it in the company's time, using the company's resources.
29 Nov 2007 12:00 AM
A look at the 10 best copywriting slogans of the advertising age
28 Nov 2007 12:00 AM
Copywriters and designers will never agree on the right amount of copy to include on a website – so here’s our top ten tips to help you decide for yourself
10 Jul 2007 12:00 AM
One of the major problems permeating websites is the issue of quality, originality and reliability.
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