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WebTrafficker Search Engine Optimisation (SEO) - FAQs

How does WebTrafficker Instant work?
WebTrafficker Instant is a guaranteed Google rankings product, providing an exclusive feature article about your company written to a specific, agreed search phrase. This article is then posted on our website and an inbound link from our website to your website is then built. As our website has PageRank of 6 and is cleanly and ideally optimised, the search engines frequently visit our site to check for any changes. As a result the feature article about your company which we have on our website will be quickly ranked by Google.

Where will my pay per click advert be shown?
Our pay per click management targets the following search engines:

  • Google Adwords – Google UK search results and the content targeting network of sites
  • Yahoo Search Marketing – including Yahoo, MSN, Wanadoo, Lycos and Altavista
  • Miva – targeting their network of thousands of high-traffic websites.

Why is search engine optimisation important?
With millions of websites competing for attention, it’s important to do everything you can to make sure you are catching as much of the available traffic as possible. Research shows that people prefer to click through from natural rankings, and that being in the top 10 search results can make a big difference to the number of visitors that come to your site. Search engine optimization (SEO) is a specialist area that uses the latest research to help businesses achieve the best possible ranking through a variety of techniques.

Should I consider a link building package?
Links to your website are important and they are one of the ways that search engines decide how relevant your site is to the searcher. These links – called inbound links - to your site from other important sites show that your site is useful and interesting and that can help you to achieve a better ranking.

Why can’t I write the copy for my website?
You can write the copy for your website – many businesses do, but it doesn’t always attract people to your site. Our area of expertise is in combining good writing with optimisation skills, so that your content isn’t just useful and interesting to your visitors, but also helps to attract traffic and encourages readers to find out more, or buy your product.

Why do I need to know what’s happening on my site?
Tracking visitors is one of the most important things you can do. It shows you which parts of your website are useful to visitors and which are not. You can see where your visitors have come from so that you can focus your marketing budget and it can help you to develop your site to attract more visitors and increase sales.

If you have any other questions, or you’d like to talk to us about using WebTrafficker to improve your online business, call 01423 529300 or click search engine marketing to submit an online enquiry.
 

 


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