WebTrafficker - Pay Per Click Management

Pay per click (PPC) is paid-for advertising that can work equally well on its own or as part of a wider campaign to drive traffic to your website. Working across a number of search engines, we can put together a daily campaign that ensures that an advert for your website appears in the paid-for search results for one or more targeted search phrases. You bid a certain amount for your ad to be displayed. If your bid is the highest, your advert will be at the top of the list, followed by the closest other bidders. You only pay if someone clicks on your advert to take them through to your website.

Pay per click is an effective way of attracting traffic, and easily fits into your online marketing strategy and budget. The process involves:

• Agreeing one or more relevant search phrases for your campaign
• Analysing the cost of appearing at or near the top of the paid-for listings for that phrase
• Agreeing a monthly budget, which is then split into daily amounts
• Writing an advert for your company for each search phrase
• Daily management of the bid process for each phrase on each search engine
• Reporting on the progress of your PPC campaign
• Adjusting search phrases or budgets to get the best results

We will manage your PPC advertising for you, giving advice and recommendations based on the performance of your search phrases and the competition for top position in the paid-for results. Pay per click is an excellent marketing strategy to target specific customer areas, or to support a new website as it gains natural rankings. To speak to our pay per click specialist, call 01423 529300 or submit our enquiry form by clicking on pay per click management.