infographics-for-seo(1)

Why Every SEO Strategy Needs Infographics

Infographics not only grab the attention of your readers but they can also be a scalable link building tactic.  The internet is quickly collecting an assortment of well-designed, easy-to-digest infographics across all industries, and it’s easy to see why these information-packed images are so popular for bloggers and web content managers.

Content alone, as useful as it is, can sometimes be a little bit bland.  Words on a webpage without colour or graphics doesn’t always score points for user experience, which is why our content writers put so much emphasis on formatting and style.

But what many webmasters forget is that the use of infographics can be more than a nice visual aid for the human eye; they can also encourage natural links and give something for search engines to feast their bots on.

An Infographic on Infographics

Talking of the importance of infographics, here’s one someone made earlier.

This is an infographic on infographics, sharing interesting stats on the growth and popularity of infograhics on the web:

infographics-for-seo(1)

Source: http://www.idonut.co.uk

How Can Your SEO Strategy Benefit from Infographics?

1. Builds links – with 60% of people being visual learners, infographics are a great way of capturing the attention of web users, and it’s also a great way of encouraging people to share and credit back to you.  People will link back to your website when they feature your infographic and not only will your site benefit from the relevant link, but also the traffic.

2. Can be shared – infographics are easily digested, simple to understand and interesting to look at.  It can also be shared easily through social sites such as Facebook, Twitter, Digg, Reddit, StumbleUpon and more.  Create a great infographic and

3. Branding opportunity – people just love infographics! Create a superb infographic and it could go viral. You could add your company logo to a prime position on the graphic without it being too obtrusive, and get a boost in your online presence and your online branding.

So using infographics are scalable, shareable and brandable, and can add value to your SEO campaign.  If you want to pimp your blog or dress up your text, create a stylish and informative infographic for everyone to feast their eyes on!

Check out some more great infographics here.

Are you using infographics as part of your content marketing strategy?

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestShare on StumbleUponEmail this to someonePrint this page

About Ian Lloyd

Brilliantly talented, Ian is a rare breed of analytical brain matched with creative soul. He’s tasked with ensuring our WMG clients are delighted with the service they receive and our team are inspired and motivated to do a great job. Blessed with a management style that is calm, trusting and encouraging, he has nurtured and grown his team to over 50 digital marketers over the last 7 years.

20 Responses

Trackbacks/Pingbacks

  1. How to utilise infographics for content marketing
  2. 10 increíbles aplicaciones para dar vida a su contenido visual
  3. 10 increíbles aplicaciones para dar vida a su contenido visual - eju.tv
  4. 10 incríveis aplicativos para dar vida a seu conteúdo visual
  5. Lecciones para Community Managers del tweet de Ellen / Web Ecuador
  6. 10 Engaging Ideas for Video Content
  7. HEY, INTERNET USER, PAY ATTENTION! | Agriculture Advertising, Branding, & Marketing Agency
  8. Rob Perkins Writer» Blog Archive Great e-commerce content
  9. Why Infographics are Great! - Have a Word
  10. Can B2B Businesses Really Succeed on Pinterest
  11. 5 Ways to Capitalise on Video in Content Marketing | FRANk Media
  12. HEY! Internet User, Pay Attention! | Agriculture Advertising, Branding, & Marketing Agency
  13. Why Visual Content Dominates Social Media MarketingSocial Factor
  14. Social Marketing Buzz: Why Use Infographics?
  15. Visual Content, Content Marketing, Visual Marketing
  16. 7 Conseils Marketing de contenu adapté aux petites entreprises | La Nouvelle Voix des TPE/PME
  17. Chief MO – Crowdsourcing Chief Marketing Officer | How to Build the Perfect Newsletter.
  18. 7 Outstanding Content Marketing Tips for Small Businesses | Pally News
  19. 4 Ways to Evolve Your Content Marketing Strategy » Online Video Downloader
  20. 7 Outstanding Content Marketing Tips for Small Businesses | Online Sales Guide Tips

Leave a Comment

Let us know what you'd like:
 Site Analysis Social Analysis PPC Analysis Market Share Analysis

Or send us a message and we'll get right back to you...