The awards provide the perfect opportunity for companies to prove they are the best at what they do, with incredibly fierce competition throughout and the shortlist reading like a who’s who of the biggest names in search.
WMG’s success was announced at Marriott Grosvenor Square on Wednesday, with the company taking the award for “Best Use of Connected Devices – SEO & PPC” for its work with the UK’s leading private skin care clinic, sk:n.
The brief was to provide web design services, ensure increased organic search channel performance, improve conversion rates across AdWords accounts and use CRO to increase conversion rates across mobile, tablet and desktop devices, ensuring a seamless journey for the customer. This also included generating wireframes and testing designs to ensure consistency for paid landing pages, both in and out of promotion.
WMG also enlisted the help of its sister agency, NetConstruct, to work on website development and expand the Kentico Enterprise Marketing System.
Commenting to The Drum on the line-up, chairman of the judging panel, Simon Vaughan, head of PPC and programmatic, at Direct Line Group, said: “This year’s entrants were all of a high calibre, which made the judging very tricky at times. It’s really good to see such a wide variety of entries and some really creative and innovative uses of search. These awards are a brilliant platform for advertisers and agencies to shout about how they are going above and beyond to deliver effective search campaigns.”